There is absolutely some form of creation there. The most basic models now are just prompts but somebody has to prompt them, there is a human being there prompting the song and then deciding to share it (a form of curation).

I'd imagine these will get more and more granular to where you're not just prompting but you are gradually building up songs and at that point I'd be surprised if people were still making this argument.

These things don't exist without human interventio.n

This is a fun analogy, even if it’s just novel to me.

With any kind of creative work for hire, from architecture to advertising, from jingles to commisioned sculptures, the client’s taste and budget, more than almost anything else, determine the outcome.

Take Cannes Lions as an example of a competition and awards ceremony that essentially exists to define what ’good taste’ means within that industry. The client’s team is prominently credited alongside the creative agency. They get to climb onto the stage for the speech and they have a voice on whatever video clip is made about the project.

Partly this is to encourage more ambitious and spendy work for the industry at large. But everyone involved certainly knows, that the same creative team, with the same creative idea, could have ended up making something much worse working with a different client team.

I can’t stand AI slop, yet I think I’ve unintentionally argued in favour of people creating it, as long as it’s… good by some measure?