IIRC, MasterCard SecureCode and Visa's verified-by-visa were more of a thing in the US maybe like decade or two ago? I think NewEgg and B&H did support it at one point? Afterwards, everyone has simply disabled the thing, and you simply get a wave-through by most issuers when shopping on foreign sites, where you get redirected to issuer's website, then back to the online shop, without having to type or confirm anything.

Back when it was a thing, it was quite a nightmare, where you had to register for a 3ds account, often separate from your normal online account, and keep a separate password etc. Then those iframe windows look exactly like the phishing websites, too.

Honestly, it's much ado about nothing. If the transaction is suspicious or likely fraudulent, today, you already get an SMS or an alert within bank's app on your phone. All you have to do is confirm and retry the transaction a minute later. This works for both in-person transactions, as well as remote ones, with the same flow, unlike 3ds, which only works for online shopping.