"According to the company, 73% of age-checked daily active users on Roblox were under 18, with 35% under 13 as of Jan. 31."

The story under the story seems to be Roblox has lost plausible deniability.

With increasing–and, in my view, inevitable–calls for age gating social media, these data mean between a third and three quarters of Roblox's users could soon be banned from monetisation or banned entirely from their platform.