The dimension you're missing here is that most of the Lisp OSs were single-user (AFAIK initially all of them were but some gained multi-user support later) in a period when timeshare was king. Not to mention that the hardware itself cost multiple times more to manufacture.
How many UNIX graphical workstations from Cray, SGI, Sun, NeXT do you think were multiuser in practice?
As for price, they were also not cheap to get.