> Second, a shared sense of pride. We want to be proud of what we build...
Yep, that's marketing. You don't care about your users.
Yes, they do admit that.
> a broader shift to make AI in Windows more intentional and realign the experiences to those that provide the most value to users
To be fair they are claiming a shift away from their previous policy of not aligning the product to provide value to users...
I guess their intent was to instil a sense of pride and accomplishment for those who’ve sunk intangible investments into their platform.