We don't have a way of measuring "cognitive awareness" though. We have a way of measuring electrical impulses, and how they behave in response to various treatments (eg anaesthetics or magnetic fields), but we can't objectively measure whether the system is aware at all.
We can measure electrical spikes, and we can ask the system to reply what it experiences when various spikes occur. Guess what: we can do that with ANNs now too.
It'd be one thing if this were all a philosophical discussion, but in this thread so many folks are making very firm statements about the nature of reality we have no means to back up.