Depends on the POV you're adopting.

Yes, the point for the individual setting that price is to selfishly profit-maximize. The point for us accepting a system that does this is because it signals to other water-bottle-holders that there is a dire need nearby and pays them to meet that need.

I don't think the example of a meme-driven pseudo-shortage of a paper good during a once in a lifetime global pandemic (causing both supply and demand shocks and significant information problems) is a very good point.