I don't really think that's accurate either, from a business POV.
Software has been such a gold mine, exactly because the maintenance are minimal when you scale, compared to the revenue. The upfront costs are expensive, but once you have software built, in most cases it's relatively cheap to maintain
Things can provide value to a business while still acting as a liability -- that is to say, by virtue of their existence they cost you money, even if, when properly leveraged, they can be used as a tool to make more.
Consider a canonical loan: you get a pile of cash, but in exchange you need to make regular interest payments (plus, at some point pay back the principal, but this isn't strictly necessary -- e.g. governments used to issue perpetual bonds, which paid their coupons indefinitely). The analogy I would make with software is that the product has value, but the code you use to create it is a liability, in that it demands continuous maintenance and upkeep. Just as when you go shopping for a car loan, you look for one with the smallest interest rate -- if the debt itself were an asset, you would want more of it, which doesn't make sense. In the same way, it behooves a business to try and achieve its goals with a relatively small amount of code, not to create as much software as possible.