> Leaders will own much more, with as many as 15+ direct reports. [...] Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams.
Oof. So not only are they giving their remaining managers more reports, but those managers will be expected to do lots of other, non-management work.
Sure, nothing can go wrong there... Even if they didn't have non-managerial work to do, 15+ direct reports is just too many. They're not going to get to spend enough time meeting each report's needs, not a chance.
I think as layoffs emails go, it's a pretty good one (as the current top comment points out[0]), but boy, I would not want to be working at a company like what Coinbase is turning into. Non-technical teams shipping code to prod? No thanks. "AI-native pods"? No thanks. I do like the idea of one-person teams; I was at my most productive when I was in that kind of role (though I'm not sure my experience generalizes). I get that companies are still struggling to figure out how to adapt to LLMs, but... damn.
Pretty solid severance package for the folks being laid off, though.
This jumped out at me right away too. What happened to the days when a dedicated manager would manage 8 reports? What now? AI is going to double the communication bandwidth with these reports and further double the free time they have?
I do think the most efficient form of team is a "cell" of three people. One is a little unstable.
A 30 min 1-1 per week per report would be a full working day. Never mind that if you're an IC then you'll also be expected to support other people using your code, as well as analysing and approving decisions for your reports.
lol I read "as many as 15+ direct reports" and thought it was hilariously low. My manager at google had like 50+ directs in 2010. And he was the best boss I've ever had.
Popular conception of what a manager is is wildly unambitious.
Weekly 1:1 is performative and useless. It's not what makes a good manager. What makes a good manager is:
* Having excellent domain knowledge and judgement
* Having the respect of the team, to settle disputes
* Solving problems when needed
* Hiring and retaining an excellent team
* Picking the right things to work on
... etc ...If a manager is doing these things well I don't need a standing meeting at all. Or we can meet quarterly to check in.
Email is a thing.
Also, why use the analogy of player-coaches? How many successful player-coaches are there in the big leagues? There's a reason it's very uncommon ...
> They're not going to get to spend enough time meeting each report's needs, not a chance.
What needs? If you squeeze people hard enough there are no needs anymore, only responsibilities and urgent+important backlogs that have no bottom.
Welcome to 2026.
Or maybe we should go back to what it was before Google and big $$$ tech decided that if you were a "manager" you shouldn't contribute technically. Being a manager now means a bunch of busy work talking to other managers and weekly 1:1s. There is a ton that has been written about the managerial class. Producing nothing, but for sure making themselves look self-important.
Before that the manager was essentially the best engineer in the team (or the one that wanted to get promoted). Being a manger meant you were respected directly for your skills and you were expected to still be a full time contributor. Directors meant you were one of the best ICs out there. Now, being a manager or a director means you sometimes did an MBA in an unrelated field. This brought a ton of politics, nonsense meetings (because the most visible output for managers is more meetings where they can posture).
Let's go back to what it used to be. We don't need weekly 1:1s to check on feelings. We don't need a full layer of managers syncing with each others and taking political decisions that will mainly advance them. We don't need another layer of gatekeepers.
I'm not saying all managers are bad, but this charade has been pushed a bit too far.