We can already see the market in action. Increasingly people are more hostile to online content and influencers, except for the few people they follow, just like everyone was already defensive against unsolicited email. Authenticity will become valuable in a sea of slop, and making high budget productions (think Mr Beast) will be worth nothing since it can be easily faked and hard to distinguish.

> I do wonder how "the market" is going to sort this out

Unlikely to do a better job than it did with anything else.

[dead]