That's circular though. Why does that content get ranked highly? Because it gets a lot of backlinks, long clicks, etc. So people seem to like it.
> Why does that content get ranked highly?
Search engines only show a snippet of the content and that always looks convincing. It's the whole content that is off and, unfortunately, a few seconds/minutes can pass before you realize it (If you ever do).
> Why does that content get ranked highly?
Search engines only show a snippet of the content and that always looks convincing. It's the whole content that is off and, unfortunately, a few seconds/minutes can pass before you realize it (If you ever do).