> Some people are proud of their Audi or designer bag, but I rarely run into situations where I’d be judged for arriving in a sensible Subaru instead of a Mercedes.
I agree. You can go into Costco and see a store full of individuals who happen to be shopping at Costco that day, or you can go to Costco and see the same people as slaves to an imagined Costco lifestyle that you can then write about for 800 words. It says more about the author than the shoppers. This article is the worst kind of lifestyle trend engineering.
I would agree. The implicit (or actually pretty explicit in a couple of sentences) class disdain is so tiring.
Slaves to an imagined Costco lifestyle? That's not the vibe I picked up from the article at all.
I enjoyed reading about the writer realizing he's turning into his father and taking photos of things his dad used to buy to share with his mom. He spots people that may be falling in love. Clumsy people apologizing to nobody. He counts eight different languages.
I thought it was charming and a little nostalgic.