I don't think its for moral value but rather they want to make a general point. For example Netflix couldn't care less if they were named or not named in this blog so what purpose is there to "name and shame" them? Most normal people dont even know what a request is so its not like there is any reputation damage risk here for Netflix and the author can write without any bias and talk about general tech and its shortcomings/quirks.

That is the frame of mind and seems pretty reasonable.