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hx8yesterday at 8:34 PM2 repliesview on HN

The entire activity of going to buy a few things for around the house during the weekend is something that is performed by a consumer. This guy is exactly talking about you, but you aren't seeing it because your own internal identity isn't Consumer it's something like "guy who wants a chill weekend." However in the marketplace your identity is consumer.


Replies

simplyluketoday at 3:35 AM

I think we're just arguing semantics at this point. From an economic definition you, me, and everyone else who has to exchange money for goods and services is a consumer. I'm referring to consumer culture/consumerism, which wikipedia defines in a cleaner way than I can. Buying groceries period makes you a consumer, having a weird sense of superiority because you go to a specific grocery store is consumerism.

> In contemporary consumer society, the purchase and the consumption of products have evolved beyond the mere satisfaction of basic human needs,[1] transforming into an activity that is not only economic but also cultural, social, and even identity-forming.

[1]: https://en.wikipedia.org/wiki/Consumerism

SubmarineClubtoday at 2:18 AM

What point are you even making?

We all have to eat, we all have to wipe our asses, we (mostly) all need to change the oil in our cars.

I don’t really see the purpose in describing the purchase of necessities as an identity.

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