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I feel like logos are 100% done now.
The best clothes here in Sweden, from our own Swedish brands, have no logos. And have not been for a long time. Scandinavian minimalism and quality is the best.
Asia is the one obsessed with brands. Europe is not. We care about quality.
But quality is strongly associated with brand. Showing off the logo might be taboo, but everyone can tell the difference between an IKEA kitchen and a Funkiskök.