Not much I think. I had long discussions about it with my Ukrainian friends: we came to the conclusion that it was mostly the fact that Ukraine was part of the USSR (much harder crackdowns on opposition, actually including the church) - and that also built stronger ties with Russia. A lot of people forget that USSR really was a multicultural empire: you had families where in the 90s siblings abruptly woke up in different countries: Russia, Belarus, Ukraine. Post-2022 some of those families stopped talking to each other, the propaganda is stronger than the family ties. Before the situation got clarified by falling bombs, the east/west choice was much harder.
> Post-2022 some of those families stopped talking to each other, the propaganda is stronger than the family ties.
I don't think it's a matter of propaganda. We're talking about totalitarian dictatorships on both sides of the barricades, where such communication with relatives on the other side have very real risks of decades in prison or even death.