After all the surveillance capitalism abuses over the last 2-3 decades of Web, it's a little late to be pushing back, but... should we start shunning individuals from companies who implement this?

Whether it's from companies that create the tech, or companies that use it.

In the orgy of money, we've had a kind of industry-wide sociopathic convention of individual engineers considering it perfectly OK to further surveillance capitalism.

Can we reverse that?

If someone says we can't, because "everyone does it", are they saying that we're a field of baddies?