If you think Claude needs manufactured hype at this point to sell it you're delusional.
Manufactured hype is just marketing. And companies losing money and looking to get listed very soon absolutely need it.
That’s how marketing works.
If you think they can survive without hype, you are the naive one
Anthropic literally has an astroturfing program:
https://news.ycombinator.com/item?id=47945021