It starts with the generic pitch around culture change - "culture eats strategy for breakfast" style. Then a bit of shock and awe around how extensively AI is going to redesign business processes in the long run, leading into an argument about it being a marathon, not a sprint and at the moment everyone is treating it like a sprint, the real winners will be those gearing up for endurance. Then structuring the pathway: personal productivity as a cornerstone ebbing into pilots of implementation in areas highly aligned with AI capabilities minimised risk - all as preparation for the main game which will ultimately redesign core business processes in an AI first way.

I will say I am a bit of an outlier. I see others mostly pitching for things like small teams of "AI Champions" etc. I don't favor this because I think it will lead to dysfunctional outcomes (people trying to make the initiatives fail because they weren't "chosen" etc). So I pitch for the broad based, whole organization journey etc. But it does require a strong argument for acceptance of a slower pace of externally visible adoption.