Somewhat convincing analysis.

But I should add (contrary to the rebuttal my provocative take attracted) that I am in fact very finely tuned to esthetics. As a photographer I'm obsessed with getting everything right (composition, light, texture, color, details) and routinely delete everything that doesn't make the cut.

It just seems obvious to me that in consumer products, most of the differences are pretty small in substantive terms. Big economic interests are at stake in amplifying them, and conjuring up demand through marketing, and generally manipulating us.