The linked article only seems to cover Google and Android devices. Microsoft also have their take on this.
> "Microsoft Pluton security processor is a chip-to-cloud security technology built with Zero Trust principles at the core. Microsoft Pluton provides hardware-based root of trust, secure identity, secure attestation, and cryptographic services."
https://learn.microsoft.com/en-us/windows/security/hardware-...
Related article about that 4 years ago: https://news.ycombinator.com/item?id=29859106
It's amazing to see how many "but it won't happen" comments there.