Their prices are currently so unreachable because of the big players hoarding every chip they can get their hands on, but if/when the market realizes that locally deployed LLMs are the way to go, maybe (hopefully?) then more chips will be available to the consumers for lower prices.
The only way that'll happen is if deep-pocketed corporate buyers exit the market almost entirely, and therefore stop being the highest-available bidder. Even in a scenario where it's obvious to everyone that consumer-side hardware is a viable option, it's still not in the big AI providers' interest to abandon the effort to push/pull everyone to their cloud. They'll keep buying as long as there's liquidity to fund them and the will to do so, and we're a ways off that collapsing. I'm quite pessimistic. Prices will probably come down in the next 12-18 months, but not to where they were before this