> It doesn't take much to convince them that Google et al don't have their best interests in mind. They already know it and have experienced it.
I think with Apple in particular, this is the issue. Apple have largely demonstrated that they _do_ often have the users best interests in mind (or at least at some point have had) on the basis that the users are Apple’s primary customers. Yes, Apple lock down iOS functionality but this has often been to deliver innovative features. Users don’t mind that they’re in a walled garden because, they like the walled garden.
This is where Google is a different case. Google’s interests are aligned with mass data collection rather than products people love. Most Google users have experienced how this impacts them negatively at some point, usually with the degradation of their products, and constant advert spam.
Google is an example of a company that the mass majority assumes to be in the wrong. Apple often isn’t.
Most people just do not think about this as much as we do.
We understand that, as the saying goes, if you're not paying for something then you are the product.
But less technical people don't consider that, and don't have hoards of technical friends to convince them otherwise. They just think: they using the product, so they're the user, right? We know that's true but it's not the same thing as customer. Most people don't have that distinction in their head.
It's even partially true that Google does want to do things that attracts and retains users, because that's a prerequisite for selling them to advertisers. In my experience, that's an upper bound on the amount of thought most non-technical people would give it.