> Does the average iPhone user actually factor the app store tax into their decision to purchase the device?

As I'm the IT tech support for some family members, I certainly do. A lot less drama and garbage when using Apple products (generally speaking).

I've sysadmined Linux for a living for many moons now, and used to run Linux and then FreeBSD at home, and I switched to Apple for personal stuff during the PowerPC and early Mac OS 10.x timeframe because I did enough fiddling with tech at work and minimized it at home.

I used Linux desktops at work in the pre-COVID era when we still had offices and such. I now use a Apple laptop as I can get Unix-y tools to admin: I spend >80% of my time in Terminal (the rest in Safari and Mail).