I agree with this. The general population is hopeless, they will hand literally anything away for the least amount of friction. They are also profoundly ignorant.
The solution should be to provide the tools necessary to preserve as much agency using technology to people who want to. You should also keep in mind the middle tier technical people who need a bit of hand holding. But do not waste your time on the general public because they don't share or comprehend your goals.
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No, they calculate in the fact of that lack of control into their purchase decision. They mostly didn't want that control in the first place. They just want to _______, for many things you can fill in the blank, including things like look good, appear classy, get high, get laid...