Developers may or may not pass on the fees to customers, but as a user I'm not forced to pay anything and it definitely doesn't apply to all activity on the phone. I pay the same for Netflix as any Android user does. My cell bill wouldn't drop 30% by switching to Android. When I buy something at Amazon I'm not paying more than you.

Also, you're overestimating the fees. Few apps or services hit the 30% threshold or stay there for long (the fee for subscriptions drops in the second year).

The real problem IMHO is Apple taking a significant amount out of developer pay checks. Users are fine. The impact is on developers.