Apple is the classic “good king”. By and large they have used their power in ways that benefit users. Other than enriching apple, there’s been no direct or apparent harm to the end user from the walled garden. I know that is a controversial point, but harms we don’t ever know about are pretty hard to get upset about.
But the “good” king never lasts. They’re always eventually replaced by a despot, and all the power you ceded to the “good” king falls into the hands of the bad king. Which is why ceding that power is a bad idea, and kings are a terrible system of government.
Their business model revolves around people to choose to pay them for products, which aligns them with customer interests on a fundamental level. They have to work within those constraints when they engage in lock-in chicanery
Most of the other big tech companies make their revenue from other companies paying them to leverage the influence they have over their users. So they are not constrained in the same way.
I believe that most Googlers are pretty aligned with the principles of the HN crowd, but Google the machine is not.
Please explain what makes them good? They make a better product than most, but they also charge more than most. That's just a business model.