For one thing, Apple has tended to focus on privacy at the expense of profit. Apple could certainly be monetizing all of their user data. Now more than ever. It's not just businesses that want your data to sell you stuff, it's the hyperscalers wanting to funnel it into AI training.

Apple is not perfect, by any means. I recently had a conversation with a former Apple employee about how they employ differential privacy internally. This former employee was upset about Apple's interpretation of one parameter ("privacy budget"), but the fact that we're having this conversation at all is a positive. Google, despite being an early adopter of differential privacy, is on the other side of the privacy spectrum: virtually everything they provide is intended to capture what you do on- or off-line.

I will pay a premium for Apple stuff for this, and other reasons. I do wish they were more developer-friendly, however. Enough so that every time I buy a new computer I have to run through the mental calculus of whether I'd rather fight with the cathedral or the bazaar. I recently bought a new computer and the cathedral won the last round.