> They've essentially gotten roped into maintaining a huge chunk of internet infrastructure, for free.

Lol, what? One of the biggest company on Earth is being pictured as a victim for creating services that siphon data out of half the planet's people? Don't take it personally but I can't fathom how you think this is FREE. It's literally the most lucrative business there is and it's only going to get worse—and not for them.