alt Hacker Newshttps://www.google.com/search?q=gitlab+stock shows their stock price was ~$52 a year ago and is $26 today, so down 50% in 12 months. It's quite possible this is because they weren't making enough noise about their AI strategy.
If investor fears are that AI makes GitLab's business less valuable, including this in their "GitLab Act 2" announcement makes a whole lot of sense:
> The agentic era multiplies demand for software. Software has been the force multiplier behind nearly every business transformation of the last two decades. The constraint was the cost and time of producing and managing it. That constraint is collapsing. As the cost of producing software collapses, demand for it will expand. Last year, the developer platform market used to be measured in tens of dollars per user per month, this year it is hundreds/user/month and headed to thousands. Not only is the value of software for builders increasing, but we believe there will be more software and builders than ever, and we will serve an increasing volume of both.
Wrote a bit more about this on my blog: https://simonwillison.net/2026/May/11/gitlab-act-2/
Replies
> It's quite possible this is because they weren't making enough noise about their AI strategy.
That's how I interpret the move, too.
Looking at their stock it has always been going down, even before AI. How could we know that the reason it's going down now is they were not making enough noise about AI, and not whatever it was that was making it go down before?