I'm not sure how that affects the arguments at play here. Social media is not a single thing. It has various forms each bearing its own kind of "message" revealing and influencing parts of society in a variety of ways depending on the platform.

It's a lot easier to not have to delineate the myriad of effects that each platform has on its users and issue broad-sweeping legislation that will have consequences on how information is distributed and how people can interact with each other according to how information is spread.

We're dealing with technology capable of containing various kinds of media at a scale far unlike what McLuhan observed 60 years ago. That's not so say that he's become obsolete.

Read this and let me know if I'm getting it wrong...

https://web.archive.org/web/20060605204535/http://individual...