They bought that TLD and then never did anthing fun with it. I can forgive them for not doing https://google, since that's discouraged apparently, but not even fonts.google? docs.google? mail.google? Apparently once upon a time you could do com.google for an April Fools prank but they didn't even keep a basic redirect. The only thing they ever permanently used it for (afaik) was domains.google, and they sold that to Squarespace. Why even spend the money?