> why Apple has nearly wiped it off their site all together, seriously go check out apple.com, not a single mention of Apple Intelligence.

TBF, the reason Apple removed "Apple Intelligence" is that they failed to deliver on its promises.

So much so that they just settled their false advertising in a class action lawsuit for $250M:

https://archive.is/efWkb

Also, P.S: Not to say that clothing/shopping is the primary use case, but I know plenty of women who use AI for clothes/fashion/interior decoration etc related tasks.

My wife got upset with me when I dns-blocked all the ads.

It sounds totally insane but we’re the minority here. That’s why Google is a $4.5 trillion company.

Why wouldn't I use AI to shop for clothes? I'm not much into fashion, but I could see using AI to help me search for a winter parka that meets my needs, for example.

And I did use AI recently when shopping for a car. After doing a bunch of research on my own, I decided why not try feeding my criteria into ChatGPT and see what it recommends. And it did actually recommend a couple of models that I had not previously considered, including one that I ended up considering very seriously.

I also pointed it towards some used listings and asked questions like "does this listing have ventilated rear seats" - and it was able to respond that it likely doesn't, and told me where to look for the controls in photos to verify for certain. I probably could have figured out on my own with a bit of digging, or else contact the seller, but this was a pretty quick and easy way to get the information I was looking for.

Is that gross?

I didn't look too closely at the Googlebook, so I don't know why I would use that instead of just an app on my MacBook. But at some point when competent models can be run on comodity hardware I think hardware and OS-level support for AI will definitely become a selling point for me. We're just not quite there yet.

Sry to say this, but I honestly just want a working shopping AI model.

I want to make a picture from me, add perhaps height and one or a second other metric, then i want it to generate styles for me, finetune it with me and then it helps me buy it.

I'm waiting for this for ages as i HATE shopping but I would find it nice to look better.

Nonetheless, when I saw this page for the first time, i was very impressed with the case not with anything related to softeware. Might be a second type of device which might be a good alternative to an apple product. Framework and now this (perhaps)

> The very first thing they show this new machine doing is helping people shop for clothes using AI.

> No one is doing that, these people don't exist

I don't know what world you live in but I personally know at least 4 people (all female interestingly) who regularly use ChatGPT to give outfit advice and when clothes shopping. One has manually taken photos of clothes laid out separately so she can put different combinations into ChatGPT and ask if they work together.

I don't live in the US.

Huh, I shopped for clothes using AI today.

Not super relevant to the Googlebook ad, but in case the perspective is interesting to you: I'm quite tall (194cm) but not very wide, so I usually struggle with buying clothes online. I used AI to scrape a bunch of clothing stores to see whether they sold a men's shirt with an LT or slim fit size, in stock, and matching a particular vibe.

I’ve shopped with Claude a few times in the past month alone. It’s really quite good at finding brands I wouldn’t have otherwise.

It’s amazing how confident you are while being completely wrong. A pristine internet rant.

I use AI heavily for shopping.

“Just had a baby, generate a shopping list for my registry”

“For each major item on registry, research and recommend the top 3 products. I care about GreenGuard certification. I’m not price sensitive.”

“I’m looking for new shoes. I’ve previously owned XYZ models and here’s what I liked/disliked. Can you recommend shoes I should consider?”

It’s immensely helpful. It replaces what I used to do before which was typically search for “[product] Reddit” and read and sift through a ton of comments.

It’s not perfect but the volume of transactions I’d have to do research for is high enough and the return policies easy enough that it makes mistakes feel much easier to correct.

> No one is shopping for clothes using AI

Tangental rebuttal, but I shop for food using AI every day. Grab app (Asia's equivalent of Uber Eats/DoorDash) has an option "Translate using AI". It (attempts to) translate dishes and ingredients. The app gives a prominent warning (in corporate speak): "these AI translations can be horrendously bad" - and some translations are indeed way off (often hilariously!) but although scrappy, this AI feature is incredibly useful.

Before this feature, I'd have to laboriously screenshot (since you can't select text in most delivery apps on iOS) then open the screenshot in Google Translate. This only gets you one screen's worth of translations making browsing too arduous.

A shitty AI feature that actually solves a problem is great, whereas a polished AI feature that doesn't is "gross" :)

> No one is doing that, these people don't exist.

Unfortunately, they do. "Normie America" loves that shit. It's why they've been pushing it so hard: it's one of the few areas they're getting serious traction in day to day life.

Yes, I absolutely use AI To find stuff to buy. The results are mediocre but the alternatives are even worse. Google search for any product is SEO garbage. Reddit is somewhat useful for filled with astroturfing and tedious to get actual signal from. AI can summarize the Reddit recommendations and set filters to save time a bit.

Meanwhile i just tried to have Gemini AI on my Android read the screen to add an event to my calendar: it can't do it. It could, some year ago, which several articles wrote about. It no longer can.

God this is so annoying. The actual functionality we need is not there or is half-assed.

I don't really get why people have the audacity to presume what other people like and do.

You are not every other person. People are different from you.

While I 100% agree Ai is getting shoved down people's throats by tech giants, I would never presume to know how people are using it.

More people are discovering it, at least, as a better search box than Google. There's at least data behind that.

It isn't too far of a jump to then have it shop for you as well.

One thing that is interesting with stories like this: the wild, emotional responses Ai-related news gets out of people.

Well i mean,,,

plenty of people are shopping online and in fact they are using the same services that this company provides to them. That is why this type of targeting is affective. Society has grown to a large customer base that is simply what they are everything is for sale. This makes the point that to sell a computer these days they have to imaging you are using it to shop, based on statistics that sad truth usually lies in numbers. How many hours a day is an average American looking for deals or the hottest thing out right now. Newer products are not event glamouring the specs of their devices it simply what you can do with them now that sets them apart from their competitor. Smartphones ads are mostly focused on the camera capabilities and the screen clarity, that is what today's average user is focused on along with how long in a day they can enjoy this new smartphone (battery). What worries me is how invested in the AI idea these companies are. You can see the great deal of hope they're emphasizing on.Not sure if this will last, but time will tell.

I think CEOs are so drunk on the shareholder buzz for AI that they think this is also what the customer wants. I love integrating AI into products, but only in a way that is seamless. For example, I did my taxes recently and there was a button to upload my tax pdfs to do a best effort auto-fill of some forms on the tax website. No mention of AI even though AI was almost certainly used for that button, just a simple plain button.

Funny, clothes shopping is actually my favorite personal use of AI.

A while back I was driven nearly insane because I discovered that 90% of hiking pants don't have a rear left pocket. Some clothing designers have some specific vendetta against it that I just cannot figure out. As a user of said pocket who wanted to buy compatible hiking pants instead of changing my pocket usage habits, I wasted hours looking at photos and browsing physical stores to no avail. In the end I just surrendered and let $Skynet suggest some for me, which it happily did immediately.

I don't know which universe you hail from where Google Search would give that information prior to LLMs, but I don't think I came from that timeline.

But if your claim is that no one needs specific hardware to do that instead of just pulling up $Skynet.com, then I completely agree.

Google is desperately trying to find their place in this brave new world, where the only thing they make well is hosting other people's VMs and LLMs. It is so sad. It was their labs that invented the transformer, yet they failed to capitalize on it. Sure, many people are in a position to have to use Gemini via APIs, myself including, and not happy about it... because it is dirt cheap compared to most all, but still this is not what I would call AI-era domination or even stable presence.

Meanwhile Microsoft and Amazon is eating their cake with Azure and AWS. A whole new generation of smart kids is now starting their day with ChatGPT (not me, I do Claude, but same point), instead of Google... so for many people it is not Facebook nor Google Search where "the internet starts from". This is massive loss. Broadcom is probably going to eat at their push for in-house TPUs. And surely Apple already ate everyone's cake on the affordable laptop with Neo, which is incredible for Apple to do, as they've always been roughly 1.5 the price of windows competitors. And Apple did it years after Google forayed into Chromebook, which this Gemini Laptop basically is version 2.0 of. The moment ads start showing intertwined with GPT output, Google is roast, most their revenue is ad-based, no matter the very strong (and perhaps top) cloud tier and Android licenses. Regarding this - Fuchsia is still not used in any frontier product, and poor Android is so much Java-tied, that it basically lives in the 90s from in a certain sense.

We can only speculate what the reason for this all is, but I'll put a very unpopular bet on Google shrinking massively the next few years into something aggressively robotized which looks more an utility company, than a SOTA research camp. For what is worth IBM was clairvoyant enough to do this shrinking years ago, and now can brave for thousands of COBOL lines being rewritten, and then some layoffs. But IBM has evolved an ecosystem that keeps companies locked in many dimensions, similar to Oracle perhaps, while Google does not.

> The very first thing they show this new machine doing is helping people shop for clothes using AI.

You may be the wrong gender to market this to, but giant numbers of shops and the space in those shops are devoted to one half of the population in general really liking buying clothes. Going shopping is a leisure activity. Retail therapy is a common phrase.

I also think it's not a great, world-changing, google-scale idea, but I'm probably the same gender as you.

> This is why AI doesn't sell

My friend just bought a Pixel instead of an iPhone because it had better AI voice chat integration, he's non-technical and has been on iPhone as long as I remember

Sometimes I feel like there's no huge tech companies left* that remember: you're supposed to convince me to give you my money. I'm not just going to do it because you used the right trendy buzzwords.

*except maybe Valve.

Wtf. I use OpenAI for all my shopping now. How to match clothing and finding things I have seen.

ChatGPT has helped me with all the wired social things I have no clue about. Like how long should a suit jacket be, what to pair with loafers. And more often than not I buy the things ChatGPT suggest.

ChatGPT lets me be normal.

I shop for things with AI as well. For example for haircare, or skincare, there is no way to figure out what ingredients are fine in various products. I pulled down 600 shampoos, prices and their ingredients, and made the AI choose which one based on my hair type and what I want.

I have another pipeline that pulls down all the groceries from stores every week in a 3km-radius and then builds cheap, healthy recipes from them, then orders the things I need by how the stores are laid out.

In general I spend about 65% of what I used to, so I think that the incentives for consumers are there.

I thought similarly, until I actually tried using AI to shop for clothes, now I’m a total convert. It’s like the best possible men’s fashion concierge…

Regretfully, search engines and SEO astroturfing have become so bad that one is often forced to rely on AI to sort through online storefronts. I've had to resort to this for several recent purchasing decisions, as web searches didn't reliably surface the options (nor surfaced trustworthy information/reviews)

I use AI to research different options when buying. Eg, I used Google Search AI Mode to search for specific t-shirts with specific attributes. And I found what I was looking for and bought it.

Thanks to AI I did not have to parse through a lot of different vendors and different webpages manually.

I think this is probably the wrong group to say people don’t use AI for shopping. Even if only 10% of the world uses AI for shopping, you’d likely find 8% of them active in this group.

> No one is doing that, these people don't exist.

Really? I must be hallucinating the multiple people I know who do this here in Portugal. Clothes, random parts for stuff they need. They just point a camera and ask for it, often iterating. They clearly prefer the chat interface that somewhat also limits their choice, instead of the plethora of ad-filled websites that are hard to navigate. I'm aware this poses several problems we will need to solve, but it's still happening.

Related: Bar some of my somewhat AI-resistant friends and some older relatives, almost everyone I know (including college students I teach to, my dad, friends, non-tech co-workers...) no longer uses google as their first choice (they do fallback to it if they need to). They all use ChatGPT, Claude, or Gemini. Used to be just ChatGPT but now there's a relatively equal divide. And an ever-increasing number of them are clearly using AI for pretty much everything else (proof-reading, writing e-mails, building spreadsheets, tiny custom apps for themselves, creating music, images, jokes, memes, photo editing/touch-ups, student evaluation, school material preparation/creation, personal/intimate advice, and much, much more.)

It is especially fascinating to note that, with the exception of AI-assisted coding, there is clearly more AI usage among the non-tech folks, as so many tech people are immensely resistant to using AI for something other than work. It's clearly shifting, though, as I see more and more of those AI-resistant people slowly also using it in their daily lives, as opposed to "only for work".

Only hackernews commenters know how to market AI, but they are too good to work for a trillion dollar corp

It's like Meta advertising their AR glasses with it annotating prices over fruit at the grocery store - like why are you trying to sell me on some made up use case that doesn't even exist?

Google: site:apple.com "Apple Intelligence"

303 results including https://www.apple.com/apple-intelligence/

I know plenty of friends into fashion that use and want to use AI features to find fashion, design looks for themselves, etc.

I know this game is 13 years old but had non-gamer friends who are into fashion get addicted to the Covet Fashion game.

Personally I want to use AI for fashion shopping, it just currently sucks. I want to be able to search for very specific things. Example: "women's button down collared shirt with thin vertical red and white stripes and a floral inside collar lining"

gets me a few close results but also gets thick lines, wrong colors, and not a single one actually matched the description.

> No one is doing that, these people don't exist

so out of touch lol. Had an ex-partner (complete non-computer person, working in branding & communications) who was doing that three years ago.

> seriously go check out apple.com

First words "Now Supercharged by M5, [LEARN MORE?]"

*M5* AI in the fast lane. MacBook Air delivers blazing‑fast AI performance thanks to the powerful combination of the GPU, Neural Engine, and unified memory in M5. With a Neural Accelerator built into each GPU core, AI tasks run with amazing efficiency. From AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.

Re: Apple. I don't get what you mean? https://www.apple.com/apple-intelligence/ still exists. Were you referring to the home page only?

> No one is doing that

It's crazy how confident that sounded. I'd bet that energy would have been better spent on asking people instead of assuming that a subjective opinion is representative for anything.

As for the fact that corps like Apple backing out of AI marketing, it is because AI itself becomes a negatively connotated term that is no more associated with something great and pleasant - but has become a negaive term people associate with fear of job loss, uncertain future, high computer + RAM prices, rising retail electricity prices, AI slop spam etc etc. We basically approaching AI fatigue to the point of AI hatred - and you do no want to raise those feeling and have them associated with your brand. Apple gets that, others will follow suit.

This has btw. nothing to do wheter or not AI does actually have positive impact on society or not - it is the feelings that matter, not objective facts.

> The very first thing they show this new machine doing is helping people shop for clothes using AI.

I can only imagine the fashion horrors created by AI sycophancy. That said, most "fashion" is already a horror show.

I shop with AI recently because it gave you more accurate recommendation.

In the mid 90s, one of the main use cases advertised for the Web was sharing recipes. I didn't know anyone who primarily searched for recipes online, clearly those ads were targeted at a different demographic group.

> Everything is an ad for an ad at this point.

Always has been. What do you think pays for all the “free” stuff on the internet?

> No one is doing that, these people don't exist.

"I don't personally know enough people doing what a mega-corporation with a massive market research team with multiple layers of market research audits has concluded people claims to want, so I'm just going to diss the product"

I agree with you but you are missing the fact that a lot of people are shopping with ai.

My wife in fact just presented me with a spreadsheet generated by Claude of the jewelry she’d like to have.

So yes. I expect a lot of people will use ai to shop.

yeah, any of the AI bots are bad at helping me find clothes b/c they don't even consider my size, gender, or anything when suggesting things after like 3 back and forth messages (this is both ChatGPT and Claude).

I went to the apple.com homepage, literally zero mentions of Apple Intelligence, just a dropdown option under iPhone's menu items.

I feel like "find me the shirt from the Instagram post" (which is what's depicted in the ad) is a use case that most people will love.

Every single Apple product page for a product that supports it mentions Apple Intelligence. You’re wrong.

You are just misunderstanding the job that it is doing.

It is not "shopping for clothes with AI". It is recreating the dressing room experience from home, and it likely will be a table stakes for online shopping in the near future.

I shop for clothes with ai

>not a single mention of Apple Intelligence.

This is probably because they know it is not very good.