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Jzushyesterday at 7:50 PM75 repliesview on HN

Gross. This is just more proof that corporations simply don't know how to market AI. Everything is an ad for an ad at this point. The very first thing they show this new machine doing is helping people shop for clothes using AI.

No one is doing that, these people don't exist. No matter how hard corporate America wishes they did. This is why AI doesn't sell. This is why companies like Microsoft and Dell are pulling back on their AI claims and why Apple has nearly wiped it off their site all together, seriously go check out apple.com, not a single mention of Apple Intelligence.

At this point I'm convinced that marketing has been completely taken over by shareholder shills, marketing to customers they wish they had instead of the real customers that exist.


Replies

nfw2today at 8:15 AM

I shop for clothes with ai

ssss11today at 12:26 AM

Marketing isnt marketing in the traditional sense any more, it’s just deceptive stuff to make you buy more

ai-xyesterday at 8:15 PM

HN is not the target market.

In fact, if HN hates it, there is a higher chance the product will be successful

Will Bookmark it so that it becomes one of those legendary HN quotes

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andrepdyesterday at 8:32 PM

You know what they say: there are only two industries now, fraud and gambling.

gnivyesterday at 9:20 PM

I used AI to shop for shops of clothes. But I would probably use it directly if I trusted it to give me good results.

ChicknNuggttoday at 2:58 AM

Many people are slowly realizing that AI are the fancy letters this corporations tack on to increase their prices or make it seem better then what is it. Does not improve the experience or anything

raincoletoday at 7:08 AM

> The very first thing they show this new machine doing is helping people shop for clothes using AI. No one is doing that, these people don't exist.

Lol. You're really out of touch, aren't you.

That being said, I don't know if people shop with AI would need a laptop for this... what they showed in the ad looks perfectly doable on an iPad. Perhaps this is Google's iPad attempt?

Jmcclain269yesterday at 10:38 PM

I use claude to quickly find products nearly everyday. Mainly as a powerful web search.

atonseyesterday at 10:40 PM

Really? I extensively use AI for shopping recommendations now, down to 3d printer filament, I don't touch sites like Wirecutter.

I was even at a shoe store the other day and just took a pic of a whole shelf full of sneakers and asked claude to explain them for my use case (running vs tennis).

It combines research with a buying decision, which most eCommerce sites don't currently do (except for just listing hundreds of reviews)

holodukeyesterday at 8:39 PM

I dont think you are right. In the near future every purchase and every offer request will go through AI. I imagine you request 1000 offers from similar companies for your product wish. No longer do I need to spend 1 week searching for a good priced painter for my house. My AI does it. Same for all other products. At the same time, companies at the other side need to adapt to this situation and have to use AI to handle the massive amount of requests. Requests can be a real offer. But also crawl results from AIs. The circle is complete. Google wins.

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vmaxyesterday at 9:56 PM

I asked an LLM to research some clothing options just yesterday and it's done a great job putting together a list of brands and models with the specific parameters I wanted, very quickly.

browningstreetyesterday at 9:56 PM

Fwiw Amazon Fashion is a huge business.

wg0yesterday at 8:32 PM

Google's product managers live on another planet. Whole Google Stadia fiasco comes to mind. Imagine the claims - real time 4k 60fps gaming over Internet. Went through acquiring game studios. Designed their own controller. A year later - nothing.

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NicoJuicytoday at 6:36 AM

Apple Intelligence is Gemini at this point.

zulbanyesterday at 8:30 PM

"This is why AI doesn't sell."

There are several AI companies now with billions in yearly revenue that didn't even exist a few years ago. Many more with many millions in revenue. Saying AI doesn't sell is completely delusional. You're in an anti-AI bubble.

websaptoday at 1:20 AM

I don’t mean to be snide, but go touch grass.

Regular people will use AI for everyday things, not writing code and managing Asana boards

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jimbob45yesterday at 9:27 PM

and why Apple has nearly wiped it off their site all together, seriously go check out apple.com, not a single mention of Apple Intelligence.

Which is weird because Apple Intelligence + Shortcuts is the most underhyped corporate use case for AI. For my money, it’s the quickest and easiest method a non-programmer can use to prompt-build a program that both works and that they can understand.

Forgeties79yesterday at 7:58 PM

Reminds me of all those facebook portal ads (was that the name?) showing kids talking to their grandparents all excited, or those ads where people point their phone at a thing (I think it's for Gemini?) and it pulls up the item to buy. I've literally never seen someone do that, and I have some insufferably-obsessed-with-AI people in my life who try to use it for everything.

Yeah anecdotal, but it just doesn't strike me as how people shop.

bodge5000yesterday at 10:52 PM

> At this point I'm convinced that marketing has been completely taken over by shareholder shills, marketing to customers they wish they had instead of the real customers that exist.

A bit of a tangent here, but the tldr is that I think this has been the case for quite a while.

I don't have any stats to back this up, and maybe someone does and will prove me wrong, but marketing doesnt feel significantly more effective than it was, say, 50 years ago, and yet the main reason every scrap of data about our personal lives is harvested is supposedly for marketing. Maybe it turns out theres just not that much you can do with the data, I'd certainly hope so, but I think a lot of it is just down to the fact that marketing execs don't actually use the data in any meaningful way, like you say marketing to customers they wish they had to buy the idea they were gonna do either way.

Like I remember a decade or so ago, the promise/warning was that advertising and entertainment would seamlessly blend when it can be tailored to exactly you, to the point where people happily and willingly watch advertisements. We got the opposite, adblockers are extremely common, companies have to strong arm you into even looking at their ads, and people count down the seconds until they can press the skip button

dinkumthinkumtoday at 7:26 AM

I for totally agree with you. I actually think the people disagreeing with you are just exceptions that prove the rule. You are right, nobody is really asking for this. Now, we can't say literally "0%" but what this prove, and we all sort of know, there are a lot of neurotic people out there. But, yes, this is just slop for the vast majority of people.

malux85yesterday at 11:49 PM

Theres a similar ad fod chatgpt that is on YouTube and it totally baffles me. It shows a guy lifting weights and then someone typing into chatgpt "can you help me get to 40kg by Xmas" and fhen he goes back to lifting weights again.

What the hell was that?! Chatgpt didnt do anything. The person that made that ad should be fired for gross incompetence

tsunamifuryyesterday at 9:09 PM

I have no stake in this race but you are clearly wrong and thinking your personal datapoint of one is correct at scale.

Litterally hundreds of millions shop with AI today.

dzongayesterday at 11:39 PM

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