There have been several startups focused on helping consumers find clothes that fit properly due to lack of consistent sizing between brands (or dress size "inflation" for women). Some of these used optical or laser scanners, or asked consumers to measure themselves. I think they're all dead or on life support now, but it still feels like there's a profitable business opportunity in there somewhere?
Big issue that also seems to unfortunately be more and more common is variations in sizing within the same brand and article of clothing! Different batches with minor variations of the same exact size, or sizes changing over time.
Love the idea but difficult problem to fix.
Quite possibly! But Google Gemini, who obtains the specs from the same flawed, inconsistent, contradictory, or absent size charts that I have to look at, is not positioned to be the solution to this problem.
I don’t think there is. People who care will go out and try the clothes on in the fitting room or just order online and return. That’s a much nicer experience and more foolproof.
There are multiple Thai tailors that fly around to major US cities. They'll take your measurements, and then sit down and design a bunch of custom clothes for you.
Quality is amazing, fit is incredible, and the price is only 20-30% more than off the rack, but the clothes can last a decade+.
Sometimes the ancient solution (meet another person with a measuring tape) is the best one.