alt Hacker NewsA good friend of mine has the opposite problem. I'm 5'11" (180cm) with a slender frame and long arms. A small Patagonia jacket fits me great.
My friend is probably 5" shorter than me. A small on him would be too long.
So he's always on the hunt for things that fit him properly in both dimensions.
It used to be so local (regional) brands had sizes adapted to their demographics. There used to be a thing like Italian, French, German, Scandinavian, etc sizing. I guess for global brands like Patagonia it's going to be challenging to fit everybody into the same – let's say – "M" size.