This misses the basic problem of incentives. What "the company" wants doesn't matter, it's what the people making particular decisions want.
There exist people who's jobs depend entirely on rolling out new features, or apps of some sort, and having them show up in some form of company metric. If the senior developers says it's a bad idea, those people won't listen, or won't care. Their job is on the line.
A typical example would be the researchers which are evaluated based on papers and new stuff they put out into the wide blue world. But if you are on a product side this makes little sense because you need to match “features” to the requirements expressed by the customers and you will tell researchers to stop pushing.