I have an Ender3 that I use plugging in a microsd card to do prints with. What am I missing here? Seems like you can do the same with these printers. People want to use the cloud?
I think people like having an option for remote over the network communication. The cloud is not technically required for that. Bambu made it required for no good reason.
I can imagine not having to do the “save to sd card, eject, put in printer, fiddle with the printers crappy ui to select the print” flow might be attractive to some. Find the model you want in the web, click “send to printer”, done.
I don’t mind the sd card thing, also happy with my bottom of the barrel ender 3.
I have an Ender 3 too. And I have a Bambu machine - that I leave offline and use via microSD card as the Ender got me used to.
I get it. The convenience of networking - when it works FOR the customer - is great.
But networking controlled by corporations is a path to enshittification.
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Even with an Ender3 many, including myself, would connect it to a raspberryPi with octoprint to be able to send prints over the network. The SD card flow gets very tedious very quickly.