It's the XY problem. The customers tell sales they want Y, rather than stating their problem X which they think Y will solve. Sales runs breathlessly to the dev team and demands we implement Y. Now scale this up to 10 customers or 100 customers. They all have the same X but come up with independent Ys.

You see the problem immediately. Sales/marketing didn't do their job sussing out what X is and wastes dev time with Ys. And worst of all, write once, support forever. Each one off Y has to be maintained for the special snowflake customer that uses it. None of the Ys actually work well for all the customers with problem X so you end up drowning in "technical debt" spent to create them all.

If your marketing department leads the company, I've discovered the best option is to just quit. Go find a job at an engineering company.