So is Apple. Went to the Apple store recently. To buy something they told me scan a QR code. The code popped up

"Get Start and Personalize Your Apple Store Visit" and a big button "Share Now"

Under the button in small text was a link to "customize" which said they were going to harvest your contact info, your carrier account, your phone model and applecare info, the list of all devices you own, the list of all your subscriptions, your purchase history, your reservation history.

They said all of it was for ads (to make more customized recommendations)

So much for "Apple = Privacy"