>I don't think I've seen such a clear shift in public opinion so fast before
Its not about public opinion, but rather data sovereignty requirements. Certain types of data must be processed within servers located in the EU, regardless of where the company's HQ is. That's why you see most SaaS platforms nowadays offer a EU-only version.
And then you've got a country like the US introducing the CLOUD Act, which "allow federal law enforcement to compel U.S.-based technology companies via warrant or subpoena to provide requested data stored on servers regardless of whether the data are stored in the U.S. or on foreign soil."
In other words: physical location isn't enough, the company's HQ being in the US is in itself already a massive risk.
The big American cloud companies are trying to get around this by offering their services via "independent" EU entities who aren't owned by the US company but still offer the exact same stack, but I bet most customers are just as unimpressed as I imagine US law enforcement is going to be.
Which is just wildly backwards. It is the same mindset of the cyberpunk "privacy advocates" of the early 2000s, move your stuff to Sealand or Switzerland.
The fundamental flaw with this plan is if your fear is genuinely of the United States, your data is far more protected inside the US. The intelligence community has no restrictions operating on foreign networks and servers.
Rather than go to a FISA court for approval, we just hack your box and take your data. Or ask a European intelligence service to use the much more lax laws to compel its disclosure.
Yes, data collection happens on US soil. But ask anyone who has worked on the inside how much of a pain it is to view or process USPER data.
Well, there are also noises about the SaaS company preferably not being American. Apparently there's a US law that compels US companies to divulge data on their users even if the data is hosted outside of the US. (I'm not sure this wouldn't happen anyway, without such a law.)
I remember when iCloud arrangements required by China was seen as draconian. Now it seems we're not far from people cheering for such laws elsewhere...
I disagree, enforcement on data laws in the EU is extremely lacklustre.
It is highly correlated to Trump, who has threatened to invade denmark not too long ago.
Exactly. I know of many public grants that you can’t get if you aren’t doing everything in the EU, and so many companies in the EU would cease to exist without these handouts.
It’s not something that the business owners want to do, but they are being forced to from above.
It is definitely also about public opinion and it is going to be translated into laws soon enough (i.e. governments mandate data sovereignty).
Recent erratic policies are having a profound effect on perception of US companies.
It has been brewing for a while.
https://www.euronews.com/next/2025/02/27/is-overreliance-on-...