If they’re actually serious about this, they could simply address the points about cooling that numerous experts have raised. But they haven’t done that, at least not that I’ve seen. I have no idea whether they’re complete idiots, and I don’t really care. Maybe it’s idiocy, maybe it’s hubris, maybe it’s a grift, I have no idea. But until I see a compelling solution to this known problem, or a compelling suggestion as to why they’re not sharing a solution, I’ll continue to think they aren’t particularly smart or serious about this.