I don't think it's new: dividing Europe makes Europe weaker, so if you are not Europe, it is generally in your interest to divide it. Be it Russia, China or the US.
That is also why the nationalists inside of Europe want to be friends with those other players: because if you want to make Europe weaker (because you think you are better off on your own as a European country), then your interests align with those other players.
What's new to me is the openness and agressiveness of those attempts. This isn't a quiet power struggle wrapped in diplomatic niceties anymore.