> free iPhone with a mobile plan
I get your point but in what sense is that "free"? What mobile plan giving you an iphone doesn't come with explicit debt?
Here's an example from 2025 with a major US carrier - Verizon: https://tech.yahoo.com/phones/deals/articles/want-free-iphon...
They run various schemes like this all the time, you can also trade in your existing phone a lot of times for pretty favorable terms. I've traded in phones that were a few years old and gotten $1000+ for them, especially when switching providers.
Here's an example from 2025 with a major US carrier - Verizon: https://tech.yahoo.com/phones/deals/articles/want-free-iphon...
They run various schemes like this all the time, you can also trade in your existing phone a lot of times for pretty favorable terms. I've traded in phones that were a few years old and gotten $1000+ for them, especially when switching providers.