Easy. One of the primary reason that I don't subscribe to any kind of news anymore is exactly because of all the advertising and the being owned by giant money and power concerns.

I would happily subscribe at a quite a bit higher rate for news orgs that go non-profit/co-op and nuke the ads, and I don't think I'm in the minority here.

Keep trying to do the same thing expecting a different outcome, and you know the rest of the story. I applaud this step and hope they push their differentiation as a people-aligned source of Utah news even further.

With how connected we are these days, what I'd really like to see is for them to make crowd-sourcing and discussion a systemic part of their processes and site/app. They can't be everywhere where news that's important to some is happening, but all of us together can.