In my experience, the corporate-speak "partnering with" can mean almost anything.
Apple gives TSMC a billion dollars to build a cutting edge fab dedicated to making Apple's chips, a deal they repeat several times over more than a decade? Partnership.
Youtuber takes $300 to read an ad, giving viewers a 10% discount code? Also a partnership.
In my experience, the corporate-speak "partnering with" can mean almost anything.
Apple gives TSMC a billion dollars to build a cutting edge fab dedicated to making Apple's chips, a deal they repeat several times over more than a decade? Partnership.
Youtuber takes $300 to read an ad, giving viewers a 10% discount code? Also a partnership.