yeah. I mean, I think (as someone similar to you) the truth is not rewarded because we are in an age where deception as the norm is. Or maybe that's always how it was as humans, and we were simply too naive and gullible to notice before?

The incentives reward this kind of behavior. I wonder then how to operate in a world that is low of moral values and ethicality - does it mean I have to do so to have a fair shot? I'd like to think not.