Some excellent examples of this

- Danny Meyer (founder of Shake Shack and Eleven Madison Park) has a wonderful book about customer service [0]

- Derek Sivers CD Baby customer note [1]

- Rory Sutherland talking about San Pellegrino canned soda vs Fanta [2]

0 - https://amzn.to/4nuREQ8

1 - https://sive.rs/cdbe

2 - https://www.youtube.com/shorts/uHBrEk7h9uA