Your ISP farms and sells your data too.

Most VPNs are untrustworthy, but unlike ISPs, you can choose from any VPN provider in the world, not just the two or three that are local to you. And there are VPN providers in the world that have been proven not to retain data by audits + actual court cases where the court determined that the VPN provider did not have the data authorities were seeking. Do your research and choose a court-proven VPN, it's that simple.