Those screenshots were on my list to update so thank you for the reminder!

UGC: Our first phase definitely looks closer to what you're describing than the long term goal. We're seeding the major US cities ourselves, then bringing on influencers in those same cities to create routes from their own lifestyle/brand and cross-post on socials — the seeded routes give them a baseline for the format we're going for. UGC from regular users is the longer-term bet, not what we were expecting within our first week of launch.

Your "generate the routes based on their travel blogs, link back" idea is one I hadn't considered, but it's something to think about. Appreciate your input!